What is a Niche Market?
A niche market is a part or a section of the market on which a specific product is focused. It can be divided into market sub niche which aims specific market needs and demographics. One example, the health and wellness market is one of the top profitable niches. Under the health and wellness, you can find sub niche market which is more focused, feeling better, health prevention and cures, aging and anti-aging, healthy ways to diet and lose weight, healthy eating and stress reduction. Within healthy ways to diet and lose weight we can find micro niche market. For example, organic recipes to lose weight. Some micro niche has huge profit potential, so it might worth the time to research if what you are passionate about is profitable.